Almost 3 in 4 businesses see generating high quality business leads as their biggest marketing challenge. It’s all very well generating leads a-plenty, but if they don’t drive new revenue and promote business growth, what’s the point?
For B2B lead generation to take full effect, you need to ensure leads are top quality offering your sales team the best chance to convert them into clients. Relying on low quality leads to make sales can seriously damage your pipeline.
Whether you embrace a lead scoring model, implement new lead criteria or audit your keyword optimization to improve lead quality, you need to understand your ideal business lead and what audience you’re currently drawing in with your marketing campaigns.
This is why we have teamed up with Lead Forensics. Their ground-breaking software identifies the businesses visiting your website, providing contact details for key decision makers and an analysis of each visit. This not only generates a bounty of fresh lead already harbouring an interest in your product, but allows you advanced insight into your audience, helping you access and improve business lead quality.
Don’t wait to revolutionize your B2B lead generation- book your free demo today!